Exclusive Authorisation Agreement Between Sanrio And Ranhong

1. Project Description:

The authorisation, numbered AS2311235, authorises Foshan Nanhai Ranhong Jewellery Co. Ltd. to produce licensed goods under the Sanrio brand in the authorised area. This agreement has been made possible through a collaboration between the authorised party and the copyright holder, Sanrio Co. (Shanghai) International Trade Co., Ltd, giving the authorised party the right to carry out the licensed products of the work in the authorised area.

2. Rights Granted:

Under the Licence Agreement (No. AS2311235), the licensee has been granted the rights to authorise Sanrio modelling characters, including iconic figures such as Hello Kitty, My Melody, Cinnamoroll, and many others. Additionally, the licensee has the rights to produce licensed products under the brand name Ranhong, limited to pendant keychains and functional ornaments.

3. Authorised Territory and Duration:

The authorisation is limited to the People's Republic of China (excluding Hong Kong, Taiwan, and Macau) and is valid from January 1, 2024, to December 31, 2025. The clearance period is scheduled for January 1, 2026, to March 31, 2026, signifying a temporary halt to the production of licensed goods.

4. Nature of Authorisation:

The authorisation granted to Foshan Nanhai Ranhong Jewellery Co. Ltd. is non-exclusive, non-transferable, and non-sub-licensable, emphasizing the exclusivity of this agreement. However, the licensee is required to provide detailed reports on the status and production of the licensed products as agreed in the Licence Agreement.

5. Business Philosophy:

Ranhong Jewelry prides itself on impressing customers with quality while striving for ultimate cost-effectiveness. Their dedication to providing high-quality products under the Sanrio brand showcases their commitment to excellence and customer satisfaction.

6. Future Prospects:

The exclusive authorisation between Sanrio and Ranhong Jewelry paves the way for the production of licensed goods that are sure to captivate the market. With a focus on quality, creativity, and customer satisfaction, Ranhong Jewelry is set to make a significant impact in the licensed products industry.

In conclusion, the collaboration between Alibaba Authorised Treasure and Ranhong Jewelry under the Sanrio brand marks an exciting venture into the world of licensed goods. The exclusive authorisation signifies a promising future for both parties and sets the stage for the production of high-quality, coveted products. Stay tuned for the debut of Ranhong Jewelry's licensed goods, surely to make a lasting impression in the market.