Doraemon Merchandise Authorisation: A New Opportunity For RanHong
Project Description
The Certificate of Merchandise Authorisation grants RanHong Jewelry the exclusive rights to use the Doraemon cartoon image for the production of licensed items. This partnership with Foshan Nanhai Ranhong Ornaments Co. provides RanHong with the opportunity to create a wide range of merchandise, including keychains, that will appeal to Doraemon fans across Mainland China.
Authorised Period and Territory
The authorisation is valid from 1 February 2024 to 31 January 2025, giving RanHong Jewelry a one-year window to create and distribute Doraemon merchandise. The authorised territory is Mainland China only, with exclusions for Taiwan, Hong Kong, and Macau SAR. This provides RanHong with a focused market to target and ensures that the merchandise remains exclusive within this region.
Licensed Items and Distribution Channels
The Certificate of Merchandise Authorisation specifies that RanHong Jewelry can only produce and sell items that are listed as licensed in the attached document. This ensures that all merchandise featuring Doraemon will meet the quality standards and brand image associated with the beloved character. Distribution channels are also limited to department stores, wholesalers, supermarkets, speciality shops, convenience stores, and e-commerce platforms, excluding flash shops of any kind.
Business Philosophy
RanHong Jewelry is dedicated to impressing customers with quality and strives for the ultimate cost-effectiveness. This new authorisation aligns with their business philosophy and provides an opportunity to expand their product offerings with a beloved and recognisable character like Doraemon.
Impact and Opportunity
The Doraemon Merchandise Authorisation presents an exciting opportunity for RanHong Jewelry to expand its product line and reach a broader audience. With the exclusivity and limited distribution channels in Mainland China, RanHong can create a strong brand presence for Doraemon merchandise and appeal to fans of all ages. This authorisation also aligns with their commitment to quality and cost-effectiveness, ensuring that the licensed items meet the highest standards and provide value to customers.
The Doraemon Merchandise Authorisation is a significant milestone for RanHong Jewelry, providing them with the exclusive rights to create and distribute licensed items featuring the iconic character in Mainland China. This partnership reflects their commitment to quality and customer satisfaction and presents an exciting opportunity to expand their product offerings. As they move forward with this authorisation, RanHong is poised to make a significant impact in the market and win over Doraemon fans with their high-quality merchandise.